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Quantify sales impact of location-based advertising
16 references·0 citing·48 second hopsampled
Quantify sales impact of location-based advertising (2013)Quantify sales impact of location-based a…From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)From Generic to Branded: A Mo…The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)The personalization privacy p…Customer Satisfaction, Analyst Stock Recommendations, and Firm Value (2010)Customer Satisfaction, Analys…Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging (2009)Perceived effectiveness of te…Mobile Marketing: A Synthesis and Prognosis (2009)Mobile Marketing: A Synthesis…The Role of Targeted Communication and Contagion in Product Adoption (2008)The Role of Targeted Communic…Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Quantifying the Long-Term Imp…Attitude toward Location-based Advertising (2007)Attitude toward Location-base…Structural Modeling in Marketing: Review and Assessment (2006)Structural Modeling in Market…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…Understanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity (2002)The Long-Term Effects of Pric…The Category-Demand Effects of Price Promotions (2001)The Category-Demand Effects o…The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution (2000)The Emergence of Market Struc…Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability (1999)Sustained Spending and Persis…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(1967)Introduction to Multiple Time Series Analysis (1993)Estimating long-run relationships from dynamic heterogeneous panels (1995)Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Generalized autoregressive conditional heteroskedasticity (1986)Common risk factors in the returns on stocks and bonds (1993)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Customer Engagement as a New Perspective in Customer Management (2010)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)Explaining intention to use mobile chat services: moderating effects of gender (2005)Reference Price Research: Review and Propositions (2005)Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy Under Dynamic Conditions (1976)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Building strong brands in a modern marketing communications environment (2009)Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Digital marketing: A framework, review and research agenda (2016)
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References

  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,214 cited
  • 2010The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing778 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications591 cited
  • 2001The Category-Demand Effects of Price Promotions538 cited
  • 2004Diffusion and success factors of mobile marketing521 cited
  • 2009Mobile Marketing: A Synthesis and Prognosis518 cited
  • 2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity449 cited
  • 1999Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability424 cited
  • 2011From Generic to Branded: A Model of Spillover in Paid Search Advertising387 cited
  • 2008Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices331 cited
  • 2008The Role of Targeted Communication and Contagion in Product Adoption308 cited
  • 2009Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging225 cited
  • 2010Customer Satisfaction, Analyst Stock Recommendations, and Firm Value210 cited
  • 2007Attitude toward Location-based Advertising193 cited

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2006
Structural Modeling in Marketing: Review and Assessment
187 cited
  • 2000The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution179 cited
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