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Integrating marketing and production decisions · Study

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ArticleIntegrating marketing and production decisions

Ronald McTavish1989

Article1989

Integrating marketing and production decisions

Ronald McTavish · S.K. Goyal

9 citations·0/0 files stored·Engineering Costs and Production Economics

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Supply Chain and Inventory Management Management and Optimization Techniques Optimization and Mathematical Programming

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References

1964Analysis of Inventory Systems.1979Decision Systems for Inventory Management and Production Planning 1971Book Review: Marketing Decision Making: A Model Building Approach 1962Inventory control: Theory and practice 1974The Interaction of Economic Ordering Quantities and Marketing Policies 1981EOQ Formula under Varying Marketing Policies and Conditions 1952Inventory Control in Theory and Practice

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1986A Generalized Quantity Discount Pricing Model to Increase Supplier's Profitsarticle · 4 shared references 1981EOQ Formula under Varying Marketing Policies and Conditionsarticle · 4 shared references 2004A marketing-oriented inventory model with three-component demand rate dependent on displayed stock level (DSL)article · 4 shared references 1996An advertising-inclusive production lot size model under continuous discount pricingarticle · 4 shared references 1984A Quantity Discount Pricing Model to Increase Vendor Profitsarticle · 3 shared references 1997Economic lot size model for price-dependent demand under quantity and freight discountsarticle · 3 shared references

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Year1989

Typearticle

Published1989-05-01

VenueEngineering Costs and Production Economics

ISSN-L0167-188X

Languageen

Citations9

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/0167-188x(89)90154-7

openalex_workW2008786610

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