Article2011

Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions

151 citations0/0 files storedJournal of Consumer Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Social and Intergroup Psychology

Abstract

How do consumers react when they believe that a transaction partner will view them through the lens of a stereotype? We predicted and found that being aware of a negative stereotype about a group to which one belongs (e.g., gender) made consumers sensitive to whether service providers were in-group versus out-group members and lowered purchase intentions when the provider was an out-group member. We observed stereotype threat effects across diverse marketplace settings: financial services (experiment 1), automobile repairs (experiment 2), and automobile purchases (experiment 3). Furthermore, we found that reluctance to purchase from out-group (vs. in-group) members was caused by heightened anxiety. The presence of a soothing scent, as a situational factor to alleviate anxiety, mitigated stereotype threat effects on marketplace decisions.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 151 citations exist upstream.

References

1995Stereotype threat and the intellectual test performance of African Americans.1997A threat in the air: How stereotypes shape intellectual identity and performance.1999Stereotype Threat and Women's Math Performance 1982Interpersonal Relations: A Theory of Interdependence 2007The BIAS map: Behaviors from intergroup affect and stereotypes.1989Price, Authority, and Trust: From Ideal Types to Plural Forms 1972Sex‐Role Stereotypes: A Current Appraisal1 1989Price, Authority, And Trust: From Ideal Types To Plural Forms

Cited by

2020In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats 2021The panic buying behavior of consumers during the COVID-19 pandemic: Examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety 2012Unhealthy Interactions: The Role of Stereotype Threat in Health Disparities 2020Solo female travel risks, anxiety and travel intentions: examining the moderating role of online psychological-social support 2013The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.