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Buddhist temples are emblematic of many Asian countries in their tourism promotions, but little is known about how monks, laypeople, guides, and local or foreign tourists experience these religious heritage sites. In late developed and developing Asian countries these Buddhist sites fulfil complex social and symbolic roles involving differing functions and expectations. But how these temples can fulfil these complex demands and avoid becoming similar to a museum or a theme park is unclear. Using qualitative analysis this research examined temple users experiences of the architecture, artefacts, gardens, rituals, and users at the Bulguk Temple precinct in Korea and identified several dimensions of the sense of place that temple users experience. A resulting sense of place matrix includes believer, novice, leisure, and heritage experiences that users access depending on their grasp of the core knowledge and the symbolic materialities in the temple precinct. This provides a starting point for the skilful management of Buddhist sites facing mounting pressures from increasing visitor numbers particularly from heritage and leisure tourists. An indigenous approach to the diversity of Buddhist veneration settings and their users is recommended. Practical implications and further research are suggested.
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