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Narrowcasting of wireless advertising in malls · Study

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ArticleNarrowcasting of wireless advertising in malls

Arvind Tripathi2006

Article2006

Narrowcasting of wireless advertising in malls

Arvind Tripathi · Suresh K. Nair

11 citations·0/0 files stored·European Journal of Operational Research

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Marketing and Advertising Strategies Supply Chain and Inventory Management Facility Location and Emergency Management

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References

1962The Significance of Impulse Buying Today 2002Exploring the Implications of M-Commerce for Markets and Marketing 2002Permission-based mobile advertising 1967Customer Impulse Purchasing Behavior 2003Evolution of mobile location-based services 1997Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability 2005Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents 1986Advertising Pulsing Policies for Generating Awareness for New Products

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2007Piercing the Fog of Mobile Advertisingother · 5 shared references 2005Advertising via wireless networksarticle · 4 shared references 2005Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedentsother · 3 shared references 2007Determinants of Effective SMS Advertising: An Experimental Studyarticle · 3 shared references 2017How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspectivearticle · 3 shared references 2006Mobile Advertising Effectiveness: an Exploratory Studyother · 3 shared references

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Year2006

Typearticle

Published2006-12-14

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations11

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.ejor.2006.09.068

openalex_workW2008950188

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