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Narrowcasting of wireless advertising in malls
11 references·0 citing·41 second hop
Narrowcasting of wireless advertising in malls (2006)Narrowcasting of wireless advertising in …Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents (2005)Increasing Advertising Value …Scheduling Commercials on Broadcast Television (2004)Scheduling Commercials on Bro…Evolution of mobile location-based services (2003)Evolution of mobile location-…Determining the optimal direct mailing frequency (2003)Determining the optimal direc…An end-user perspective on file-sharing systems (2003)An end-user perspective on fi…Permission-based mobile advertising (2002)Permission-based mobile adver…Exploring the Implications of M-Commerce for Markets and Marketing (2002)Exploring the Implications of…Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability (1997)Ethics and Target Marketing: …Advertising Pulsing Policies for Generating Awareness for New Products (1986)Advertising Pulsing Policies …Customer Impulse Purchasing Behavior (1967)Customer Impulse Purchasing B…The Significance of Impulse Buying Today (1962)The Significance of Impulse B…A theory of justice original editionEthical decision making: A review of the empirical literature (1994)Toward A Unified Conception Of Business Ethics: Integrative Social Contracts Theory (1994)Building Understanding of the Domain of Consumer Vulnerability (2005)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2012)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)ADPULS: An Advertising Model with Wearout and Pulsation (1982)ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. (1996)Multi-Criteria Decision Support (2008)Ad Revenue Optimization in Live Broadcasting (2015)Scheduling in the service industries: An overview (2015)An Operations-Research Study of Sales Response to Advertising (1957)Optimal Advertising Policy Under Dynamic Conditions (1976)The Role of Firm Size in Bilateral Bargaining: A Study of the Cable Television Industry (1999)The Shape of the Advertising Response Function (1999)Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)A Comprehensive Analysis of Permission Marketing (2006)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets (2009)Influence of Facebook brand-page posts on online engagement (2015)Marketing Behavior and Executive Action (1958)Psychographics: A Critical Review (1975)Impulsive consumer buying as a result of emotions (1982)The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making (2009)Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons (2005)The Impact of New Media on Customer Relationships (2010)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Dynamic business model framework for emerging technologies (2005)The Move to Artist-Led On-Line Music Distribution: A Theory-Based Assessment and Prospects for Structural Changes in the Digital Music Market (2006)Addressing the Personalization–Privacy Paradox: An Empirical Assessment from a Field Experiment on Smartphone Users1 (2013)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)The Personalization Privacy Paradox: An Empirical Evaluation of Information Transparency and the Willingness to be Profiled Online for Personalization1 (2006)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)From Value Chain to Value Network: (2006)The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services (2009)Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)Time-inconsistent Preferences and Consumer Self-Control (1991)Impulse buying: Modeling its precursors (1998)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)
this work references cited by second hop

References

  • 1962The Significance of Impulse Buying Today1,049 cited
  • 2002Exploring the Implications of M-Commerce for Markets and Marketing683 cited
  • 2002Permission-based mobile advertising595 cited
  • 1967Customer Impulse Purchasing Behavior534 cited
  • 2003Evolution of mobile location-based services454 cited
  • 1997Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability402 cited
  • 2005Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents246 cited
  • 1986Advertising Pulsing Policies for Generating Awareness for New Products193 cited
  • 2003An end-user perspective on file-sharing systems117 cited
  • 2004Scheduling Commercials on Broadcast Television60 cited
  • 2003Determining the optimal direct mailing frequency47 cited

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