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Comparative advertising: Superiority despite interference? · Study

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ArticleComparative advertising: Superiority despite interference?

Swee-Hoon Ang1994

Article1994

Comparative advertising: Superiority despite interference?

Swee-Hoon Ang · Siew Meng Leong

12 citations·0/0 files stored·Asia Pacific Journal of Management

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1978Current issues and research in advertising 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising 1990The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions 1984The Interaction of Advertising and Evidence 1981An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance

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1993Twenty Years of Comparative Advertising in the United Statesarticle · 11 shared references 1993When Persuasion Goes Undetected: The Case of Comparative Advertisingarticle · 10 shared references 1993Persuasion Processes Associated with Direct Comparative and Noncomparative Advertising and Implications for Advertising Effectivenessarticle · 10 shared references 2003Modelling consumer response to differing levels of comparative advertisingarticle · 10 shared references 1994Verbal Strategies for Indirect Comparative Advertisingarticle · 9 shared references 2012Comparative advertising effectiveness in Latin America: evidence from Chilearticle · 9 shared references

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Year1994

Typearticle

Published1994-04-01

VenueAsia Pacific Journal of Management

ISSN-L0217-4561

Languageen

Citations12

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/bf01731871

openalex_workW2009073269

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