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Comparative advertising: Superiority despite interference?
16 references·0 citing·46 second hop
Comparative advertising: Superiority despite interference? (1994)Comparative advertising: Superiority desp…The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions (1990)The Effects of Comparative Ad…Shaping the Route to Attitude Change: Central versus Peripheral Processing through Comparative versus Noncomparative Advertising (1989)Shaping the Route to Attitude…The Influence of Verbal Content and Relative Newness on the Effectiveness of Comparative Advertising (1988)The Influence of Verbal Conte…Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation (1987)Comparative Advertising: The …Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches (1987)Associative Positioning Strat…The role of chronic and temporary goals in social information processing (1986)The role of chronic and tempo…The Interaction of Advertising and Evidence (1984)The Interaction of Advertisin…The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings (1984)The Impact of Comparative Adv…Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising (1983)Attitude-Behavior Consistency…The Interaction between Comparative Advertising and Copy Claim Variation (1981)The Interaction between Compa…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance (1981)An Examination of Comparative…Consumer Reactions to Explicit Brand Comparisons in Advertisements (1979)Consumer Reactions to Explici…Current issues and research in advertising (1978)Current issues and research i…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The processes of causal attribution. (1973)Message Order Effects in Persuasion: An Attitude Strength Perspective (1994)How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages (1999)Handbook of social psychology (2010)Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments (2011)Advances in Consumer Research (2025)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Consumer learning and the effects of virtual experience relative to indirect and direct product experience (2008)Service quality in a higher education context: an integrated model (2012)A Theory of Cognitive Dissonance (2017)Communication and Persuasion (1986)The Role of Involvement in Attention and Comprehension Processes (1988)Attitudes and Attitude Change (2010)Attitudes and Attitude Change (2014)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Investigating the impact of social media advertising features on customer purchase intention (2018)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Buyer Behavior (1971)The Nature and Determinants of Customer Expectations of Service (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)A Model of the Antecedents of Perceived Ease of Use: Development and Test (1996)Mind, Self, and Society (2015)Strong Inference (1964)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Advertising Value and Advertising on the Web (1996)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Understanding Attitudes and Predicting Social Behavior (1980)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Responses to Humorous Advertising: The Moderating Effect of Need for Cognition (1996)Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks (1998)How humor in advertising works: A meta-analytic test of alternative models (2010)A Model for Predictive Measurements of Advertising Effectiveness (1961)Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages (1991)Customer Loyalty to the Salesperson and the Store: Examining Relationship Customers in an Upscale Retail Context (2000)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)The Handbook of Social Psychology (1969)Information Processing from Advertisements: Toward an Integrative Framework (1989)The Impact of Feelings on Ad-Based Affect and Cognition (1989)On Product Uncertainty in Online Markets: Theory and Evidence1 (2012)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 1978Current issues and research in advertising940 cited
  • 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising563 cited
  • 1990The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions275 cited
  • 1984The Interaction of Advertising and Evidence242 cited
  • 1981An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance206 cited
  • 1989Shaping the Route to Attitude Change: Central versus Peripheral Processing through Comparative versus Noncomparative Advertising182 cited
  • 1981The Interaction between Comparative Advertising and Copy Claim Variation170 cited
  • 1986The role of chronic and temporary goals in social information processing165 cited
  • 1984The Impact of Comparative Advertising on Perception and Attitude: Some Positive Findings148 cited
  • 1987Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches145 cited
  • 1987

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Comparative Advertising: The Influence of Attitude-toward-the-Ad on Brand Evaluation
95 cited
  • 1979Consumer Reactions to Explicit Brand Comparisons in Advertisements89 cited
  • 1988The Influence of Verbal Content and Relative Newness on the Effectiveness of Comparative Advertising70 cited
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