Negative Political Ads and Negative Citizen Orientations toward Politics

Abstract

This study examines the effects of negative political advertising on responses to a Senate and a gubernatorial race. Responses measured include: (1) knowledge about each race; (2) knowledge about a civics training media campaign; (3) confidence in knowledge about the races; (4) mood responses; (5) political cynicism; (6) political self-efficacy; and (7) voting behavior. The survey findings suggest that negative ads are associated with negative feelings toward the political races, the state, and the country; higher political cynicism; and lower perception of political self-efficacy. Implications of these findings for policy concerning political advertising are discussed.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 51 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.