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Esther Thorson · Study
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Author
Esther Thorson
82 works
· latest 2025
· 7 institutions
cluster: provisional
ORCID 0000-0003-4697-1251
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81
Citations
6,794
Works here
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Most cited in this library
The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
2001 · 1,174 citations
The Interactive Advertising Model
2000 · 464 citations
TELEVISION AND WEB ADVERTISING SYNERGIES
2004 · 306 citations
Perceived Persuasive Effects of Product Commercials and Public Service Announcements
1992 · 290 citations
The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement
2008 · 279 citations
Works
60 shown
Does AI-Generated Care-Based Message Increase Trust in Government? The Pivotal Role of AI Knowledge in Government Crisis Response
International Journal of Strategic Communication
·
2025
·
4 authors
·
Open access
15
citations
News Subscription Motivation: Why Audiences Pay for News
Journalism & Communication Monographs
·
2024
·
2 authors
11
citations
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load
Computers in Human Behavior
·
2022
·
2 authors
39
citations
Following and Avoiding Fear-Inducing News Topics: Fear Intensity, Perceived News Topic Importance, Self-Efficacy, and News Overload
Journalism Studies
·
2021
·
3 authors
44
citations
COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis
American Behavioral Scientist
·
2021
·
4 authors
·
Open access
23
citations
National and Local News Consumption and Indices of Community Participation in an American Civic-Journalism News Environment
Journalism Studies
·
2019
·
3 authors
20
citations
When Do Audiences Verify? How Perceptions About Message and Source Influence Audience Verification of News Headlines
Journalism & Mass Communication Quarterly
·
2019
·
4 authors
·
Open access
145
citations
Perceived individual and societal values of news and paying for subscriptions
Journalism
·
2019
·
2 authors
37
citations
Advertising Theory in the Digital Age
Routledge eBooks
·
2019
·
2 authors
·
chapter
20
citations
Advertising Theory
Routledge eBooks
·
2019
·
2 authors
·
book
17
citations
Media Repertoires and News Trust During the Early Trump Administration
Journalism Studies
·
2018
·
4 authors
91
citations
The twitterization of journalism: User perceptions of news tweets
Journalism
·
2018
·
6 authors
24
citations
New Media, New Relationship to Participation? A Closer Look at Youth News Repertoires and Political Participation
Journalism & Mass Communication Quarterly
·
2017
·
5 authors
204
citations
Do parents still model news consumption? Socializing news use among adolescents in a multi-device world
New Media & Society
·
2017
·
5 authors
121
citations
Why Narrative Ads Work: An Integrated Process Explanation
Journal of Advertising
·
2017
·
3 authors
202
citations
Political Socialization in a Media-Saturated World
·
2016
·
3 authors
·
book
15
citations
Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms
Journal of Marketing
·
2016
·
3 authors
43
citations
Increasing news content and diversity improves revenue
Newspaper Research Journal
·
2015
·
2 authors
23
citations
Times Are a Changin’
Journalism Studies
·
2015
·
5 authors
20
citations
Co-Viewing, Tweeting, and Facebooking the 2012 Presidential Debates
Electronic News
·
2015
·
4 authors
39
citations
News use of mobile media: A contingency model
Mobile Media & Communication
·
2015
·
5 authors
38
citations
Using Reader Preferences to Optimize News Content: A Method and a Case Study
The International Journal on Media Management
·
2014
·
3 authors
12
citations
Reporting Disaster on Deadline
Routledge eBooks
·
2012
·
5 authors
·
book
13
citations
Reporting Disaster on Deadline: A Handbook for Students and Professionals
·
2012
·
5 authors
·
book
15
citations
Experimental Methodology in Journalism and Mass Communication Research
Journalism & Mass Communication Quarterly
·
2012
·
3 authors
146
citations
Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application
Journal of Marketing Research
·
2011
·
4 authors
77
citations
Testing the Effect of Framing and Sourcing in Health News Stories
Journal of Health Communication
·
2011
·
3 authors
139
citations
The Bricks That Build the Clicks: Newsroom Investments and Newspaper Online Performance
The International Journal on Media Management
·
2011
·
4 authors
33
citations
The Journalist Behind the News: Credibility of Straight, Collaborative, Opinionated, and Blogged “News”
American Behavioral Scientist
·
2010
·
3 authors
80
citations
Citizen Journalism Web Sites Complement Newspapers
Newspaper Research Journal
·
2010
·
4 authors
47
citations
Anonymous Sources Harm Credibility of All Stories
Newspaper Research Journal
·
2009
·
2 authors
59
citations
Cognitive and Emotional Processes in Individuals and Commercial Web sites
Journal of Business and Psychology
·
2008
·
2 authors
26
citations
Assessing the Role of Information-Processing Strategies in Learning From Local News Media About Sources of Social Capital
Mass Communication & Society
·
2008
·
2 authors
20
citations
The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement
Journal of Advertising Research
·
2008
·
2 authors
279
citations
Stereotypical Portrayals of Emotionality in News Photos
Mass Communication & Society
·
2007
·
3 authors
45
citations
Uphill or Downhill? Locating the Firm on a Profit Function
Journal of Marketing
·
2007
·
4 authors
66
citations
Use of Anonymous Sources Declines in U.S. Newspapers
Newspaper Research Journal
·
2007
·
2 authors
41
citations
The Social Capital of Blacks and Whites: Differing Effects of the Mass Media in the United States
Human Communication Research
·
2006
·
2 authors
60
citations
Promoting Youth Health by Social Empowerment: A Media Campaign Targeting Social Capital
Health Communication
·
2006
·
3 authors
35
citations
Print News and Health Psychology
Journal of Health Psychology
·
2006
·
1 author
23
citations
AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE
Journal of Advertising
·
2005
·
4 authors
170
citations
The Impact of Newsroom Investment on Newspaper Revenues and Profits: Small and Medium Newspapers, 1998–2002
Journalism & Mass Communication Quarterly
·
2005
·
2 authors
24
citations
Credibility Perceptions of News Coverage of Ethnic Groups: The Predictive Roles of Race and News Use
Howard Journal of Communications
·
2005
·
2 authors
49
citations
Representation of Women in News and Photos: Comparing Content to Perceptions
Journal of Communication
·
2005
·
4 authors
113
citations
How Verbalizers and Visualizers Process the Newspaper Environment
Journal of Communication
·
2004
·
2 authors
55
citations
Increased Circulation Follows Investments in Newsroom
Newspaper Research Journal
·
2004
·
3 authors
23
citations
Testing the Cognitive Mediation Model
Communication Research
·
2004
·
2 authors
103
citations
Social Capital in Rural and Urban Communities: Testing Differences in Media Effects and Models
Journalism & Mass Communication Quarterly
·
2004
·
2 authors
161
citations
The Impact of a Health Campaign on Health Social Capital
Journal of Health Communication
·
2004
·
2 authors
38
citations
TELEVISION AND WEB ADVERTISING SYNERGIES
Journal of Advertising
·
2004
·
2 authors
306
citations
A Socialization Perspective on Male and Female Reporting
Journal of Communication
·
2003
·
2 authors
188
citations
The Effects of News Stories that Put Crime and Violence Into Context: Testing the Public Health Model of Reporting
Journal of Health Communication
·
2002
·
2 authors
108
citations
A Marketplace Theory of Media Use
Mass Communication & Society
·
2002
·
2 authors
20
citations
Spiral of Violence? Conflict and Conflict Resolution in International News
Brill | Nijhoff eBooks
·
2002
·
2 authors
·
chapter
14
citations
Value Representations in Foreign News
Gazette (Leiden Netherlands)
·
2001
·
2 authors
19
citations
The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites
Journal of Advertising
·
2001
·
2 authors
1,174
citations
Reporting on Violence: Bringing a Public Health Perspective into the Newsroom
Health Education & Behavior
·
2001
·
3 authors
41
citations
The Reporting of Crime and Violence in the Los Angeles Times: Is There a Public Health Perspective?
Journal of Health Communication
·
2001
·
2 authors
16
citations
LA Times Offered as Model for Foreign News Coverage
Newspaper Research Journal
·
2001
·
2 authors
18
citations
The Interactive Advertising Model
Journal of Interactive Advertising
·
2000
·
2 authors
464
citations