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Boundary conditions to business relationships in China: the case of selling wine in China · Study

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ArticleBoundary conditions to business relationships in China: the case of selling wine in China

Michael B Beverland2008

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Articlegreen2008

Boundary conditions to business relationships in China: the case of selling wine in China

Michael B Beverland

32 citations·0/0 files stored·Journal of Business and Industrial Marketing

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Global and Cross-Cultural Management International Business and FDI Customer Service Quality and Loyalty

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References

1984Case Study Research: Design and Methods 1994The Commitment-Trust Theory of Relationship Marketing 2004Case Study Research 2000Don't go it alone: alliance network composition and startups' performance in Canadian biotechnology 2002Understanding Relationship Marketing Outcomes 1990Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships 1996Interdependency, Contracting, and Relational Behavior in Marketing Channels 1999Commercial Friendships: Service Provider-Client Relationships in Context

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2014The Role of Brand Management in Emerging Markets 2016Shifting the Focus from Consumers to Cultural Intermediaries: An Example from the Emerging Chinese Fine Wine Market 2022Effects of country of origin and importers’ innovativeness in new product trials

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2004Relationship Use and Market Dynamism: A Model of Relationship Evolutionarticle · 19 shared references 2003Why is quality no longer enough? Strategic marketing evolution in the wine industryother · 13 shared references 2005Creating value for channel partners: the Cervena casearticle · 10 shared references 2005Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?article · 9 shared references 2001Social Exchange Theory and Research on Business-to-Business Relational Exchangearticle · 7 shared references 2002The Role of the Institutional Environment in Marketing Channelsarticle · 7 shared references

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Year2008

Typearticle

Published2008-12-26

VenueJournal of Business and Industrial Marketing

ISSN-L0885-8624

Languageen

Citations32

Files0 public / 0

ShelfGlobal and Cross-Cultural Management

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doi10.1108/08858620910923676

openalex_workW2009390831

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