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Impact of brand personality and consumer ethnocentrism in China's sportswear market

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References

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3,547 cited

2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited

Cited by

2017Chinese products for Chinese people? Consumer ethnocentrism in China53 cited
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2017Designing a demand chain management framework under dynamic uncertainty32 cited
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2024Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review27 cited
2018Consumers’ goal-directed behavior of purchasing sportswear products online25 cited
2020Alternative Proposals to Measure Consumer Ethnocentric Behavior: A Narrative Literature Review22 cited
2016Measuring Consumer Ethnocentrism: An Assessment of Reliability, Validity and Dimensionality of the CETSCALE in a Developing Market21 cited
2014A Model of Factors Affecting Foreign Brand Trust19 cited
2018Consumer Ethnocentrism, Market Mavenism and Social Network Analysis18 cited
2023How Social Norms Influence Purchasing Intention of Domestic Products: The Mediating Effects of Consumer Ethnocentrism and Domestic Product Judgments16 cited
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2016The Influence of Consumer Ethnocentrism, Perceived Value and Brand Credibility on Purchase Intention: Evidence from Indonesia’s Banking Industry12 cited