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Research on the interface factor in the development and utilization of new technology
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Research on the interface factor in the development and utilization of new technology (1974)Research on the interface factor in the d…An Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects (1990)An Information Transfer Model…Construct validity in psychological tests. (1955)The social psychology of organizing (1969)The Social Psychology of Organizations. (1979)Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)The Voice of the Customer (1993)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)
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  • 1990An Information Transfer Model for Integrating Marketing and R&D Personnel in New Product Development Projects414 cited

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