Buying a Beauty Standard or Dreaming of a New Life? Expectations Associated with Media Ideals

Renee Engeln

134 citations0/0 files storedPsychology of Women Quarterly

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Eating Disorders and Behaviors Consumer Perception and Purchasing Behavior Body Image and Dysmorphia Studies

Abstract

This study explored college women's ideas regarding how their lives would change if their appearance were consistent with a media-supported female beauty ideal. Participants rated self-generated life changes they associated with looking like a media ideal in terms of likelihood and positivity. Women's tendency to link positive and likely life expectations with looking like the media ideal was significantly associated with both internalization of media ideals and appearance-related dissatisfaction. However, internalization fully mediated the relationship between expectations and appearance-related dissatisfaction. Results are discussed in terms of implications for understanding the nature of internalization and implications for the design of programs targeted at reducing appearance-related dissatisfaction and eating disordered behaviors.

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References

1997Objectification Theory: Toward Understanding Women's Lived Experiences and Mental Health Risks 1983Development and validation of a multidimensional eating disorder inventory for anorexia nervosa and bulimia 1995Who Is Happy?1991What is beautiful is good, but . . .: A meta-analytic review of research on the physical attractiveness stereotype.2003Body image: a handbook of theory, research, and clinical practice 2001The effect of experimental presentation of thin media images on body satisfaction: A meta‐analytic review 1996The Objectified Body Consciousness Scale 2001Thin-Ideal Internalization: Mounting Evidence for a New Risk Factor for Body-Image Disturbance and Eating Pathology

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2012Disclaimer labels on fashion magazine advertisements: Effects on social comparison and body dissatisfaction 2009Gender and Body Image 2007The Impact of Western Beauty Ideals on the Lives of Women: A Sociocultural Perspective 2016Fat Talk and Body Image Disturbance 2021#Take idealized bodies out of the picture: A scoping review of social media content aiming to protect and promote positive body image

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