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ArticleUsing social marketing to enhance hotel reuse programs

Jingzhi Shang2009

Article2009

Using social marketing to enhance hotel reuse programs

Jingzhi Shang · Debra Z. Basil · Walter Wymer

102 citations·0/0 files stored·Journal of Business Research

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Environmental Sustainability in Business Diverse Aspects of Tourism Research Environmental Education and Sustainability

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References

1982The need for cognition.1985Influence : science and practice 1954Essays in Positive Economics.2005The impact of perceived corporate social responsibility on consumer behavior 2008Spending Money on Others Promotes Happiness 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs 1954Essays in Positive Economics 1988Recent Attribution Research in Consumer Behavior: A Review and New Directions

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2015A Note on the Use of Survey Research Firms to Enable Empirical Data Collection 2016Don't change my towels please: Factors influencing participation in towel reuse programs 2013Effective Communication Strategies for Hotel Guests’ Green Behavior 2019CSR adoption in the multinational hospitality context 2014Marketing Pro-Environmental Venues in Professional Sport: Planting Seeds of Change Among Existing and Prospective Consumers 2019Implementation of Water-Saving Measures in Hotels in Mallorca

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Year2009

Typearticle

Published2009-03-10

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations102

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1016/j.jbusres.2009.02.012

openalex_workW2009727881

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