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Using social marketing to enhance hotel reuse programs

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References

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164 cited

2013Social Marketing: Why should the Devil have all the Best Tunes164 cited

Cited by

2015A Note on the Use of Survey Research Firms to Enable Empirical Data Collection169 cited
2016Don't change my towels please: Factors influencing participation in towel reuse programs96 cited
2013Effective Communication Strategies for Hotel Guests’ Green Behavior91 cited
2019CSR adoption in the multinational hospitality context72 cited
2014Marketing Pro-Environmental Venues in Professional Sport: Planting Seeds of Change Among Existing and Prospective Consumers67 cited
2019Implementation of Water-Saving Measures in Hotels in Mallorca59 cited
2013Public–Private Partnerships and Supply Chain Security: C‐ TPAT as an Indicator of Relational Security55 cited
2019Investigating airline customers' decision-making process for emerging environmentally-responsible electric airplanes: Influence of gender and age44 cited
2019Moral Effects of Physical Cleansing and Pro-environmental Hotel Choices43 cited
2011Interdependent self-construal in collectivist cultures: Effects on compliance in a cause-related marketing context40 cited
2015Greening the lodging industry: Current status, trends and perspectives for green value39 cited
2018Will ‘doing right’ lead to ‘doing well’? An examination of green behavior39 cited
2021Effective approaches for encouraging hotel guests’ voluntary bedding linen reuse behavior38 cited
2020An original sin of casino hotels? Consequences of CSR misfit and the remedies34 cited
2017The Routledge Handbook of Hospitality Marketing33 cited
2020The differential motivation and context effects of cause-related marketing in the hotel industry: The moderating role of consumption value30 cited