Money isn’t everything … or is it? A preliminary research study into money as a motivator in the licensed house sector

Abstract

The aims of this paper are to consider the role of money as a motivator for managers and staff in the licensed house sector of the hospitality industry and to consider the implications of the findings from both an academic and an industry viewpoint. As part of a one‐day training event, a pilot study was undertaken with 57 managers and employees of an independent public house operator in an attempt to establish what makes people work and what makes them work harder. The research was then transposed into an academic context and related to underlying theories and research studies. Initial findings indicate that the traditional approaches to motivation do not necessarily apply to this particular industry sector. There are marked differences between managers and staff and these differences appear to be influenced by demographics and level in the organisation.

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