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Retaining employees for service competency: The role of corporate brand identity · Study

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Retaining employees for service competency: The role of corporate brand identity

Anthony R. Wheeler, Robert Glenn Richey Jr, Mert Tokman, Chris J. Sablynski

2006-09-01articleJournal of Brand Management61 citationsclosed

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Employer Branding and e-HRM Job Satisfaction and Organizational Behavior Human Resource and Talent Management

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Citations in this library

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References

1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

1993Organizational culture and leadership

2003Evolving to a New Dominant Logic for Marketing

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

2004The Social Identity Theory of Intergroup Behavior

1991THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS

1989Social Identity Theory and the Organization

1997Dimensions of Brand Personality

Cited by

2015The importance of corporate brand identity in business management: An application to the UK banking sector

2009Implementing service excellence in higher education

2011Rebranding Employment Branding: Establishing a New Research Agenda to Explore the Attributes, Antecedents, and Consequences of Workers' Employment Brand Knowledge

2014Creation and Initial Validation of the Motivation Beliefs Inventory Measuring Leaders’ Beliefs about Employee Motivation Using Four Motivation Theories

Details

Year2006

Typearticle

VenueJournal of Brand Management

Languageen

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Identifiers

doi10.1057/palgrave.bm.2550062

openalex_workW2010082501

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