A Subjective User-Typology Of Online News Consumption

Frauke Zeller · Joshua O’Kane · Elizabeth Godo · Abby Goodrum

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Media Studies and Communication Journalism and Media Studies Media and Digital Communication

Abstract

Taking up current research results relating social media usage to online news consumption, we describe a theoretical and methodological approach that puts the subjective, or personal, dimension of online news consumption at the center of our investigations. Our empirical study applied a mixed-method design that integrated Q methodology. The study provides a user-typology based upon the user’s personal perception of their news consumption habits.

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References

1958Social Theory and Social Structure 1969Social Theory and Social Structure.1993A Primer on Q Methodology 1955The Study of Behavior: Q-Technique and Its Methodology.2007The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information 2012SHARE, LIKE, RECOMMEND 1954The Study of Behavior. Q-Technique and its Methodology.2001Conceptualizing sources in online news

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2016Social participation in online news usage in Europe and its underlying causes: Individual versus structural factors 2017Newspapers and Cross-Level Communications on Social Media

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