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Constructing a relationship-based brand equity model · Study

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ArticleConstructing a relationship-based brand equity model

Chao‐Hung Wang2009

Article2009

Constructing a relationship-based brand equity model

Chao‐Hung Wang · Li‐Chang Hsu · Shyh-Rong Fang

28 citations·0/0 files stored·Service Business

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1998Principles and Practice of Structural Equation Modeling 1994The Commitment-Trust Theory of Relationship Marketing 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1958The psychology of interpersonal relations.1977Estimating Nonresponse Bias in Mail Surveys 1958The Psychology of Interpersonal Relations.1977Estimating Nonresponse Bias in Mail Surveys

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Year2009

Typearticle

Published2009-01-22

VenueService Business

ISSN-L1862-8508

Languageen

Citations28

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/s11628-008-0062-2

openalex_workW2010255209

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