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Perceived Informativeness of and Irritation with Local Advertising
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  • 2017Personalized ads on Facebook: An effective marketing tool for online marketers187 cited
  • 2015Tracking users' visual attention and responses to personalized advertising based on task cognitive demand174 cited
  • 2008Responsible gambling strategies for Internet gambling: The theoretical and empirical base of using pop-up messages to encourage self-awareness136 cited
  • 2006Measuring the Marketing Communication Activations of a Professional Tennis Tournament43 cited
  • 2015Do Consumers Avoid Watching Over-the-Counter Drug Advertisements?25 cited
  • 2015Nutzung von Werbung15 cited
  • 1999Media preference and believability among rural respondents for news and advertising information11 cited

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