Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Critically divided?

16 references·1 citing·49 second hop

FromToDepth

this work references cited by second hop

References

2001Gapping the Relevance Bridge: Fashions Meet Fundamentals in Management Research209 cited
2000What is it to be Critical?193 cited
2005Marketing Models in Education: Students as Customers, Products, or Partners180 cited
2004Critical Thinking in the Business Curriculum155 cited
2005Marketing Theory Matters138 cited
2002A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge137 cited
2001Critical marketing theory: the blueprint?128 cited
2004Publishing patterns within the UK accounting and finance academic community119 cited
2002Critical Reflection in the Marketing Curriculum108 cited
1999Rethinking Marketing: Towards Critical Marketing Accountings108 cited
2004Should we worry about an “academic‐practitioner divide” in marketing?87 cited
2002Research in marketing: teasing with trivia or risking relevance?84 cited
1997Beyond the one-dimensional marketing manager: The discourse of theory, practice and relevance83 cited
2011Who We Are and What We Do80 cited
2002Academic and Practitioner Theories of Marketing53 cited
1998

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Changing Nature of Theory and Practice in Marketing: On the Value of Synchrony

44 cited

Cited by

2010Of a complex sensitivity in marketing ethics education17 cited