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From relationships to relationship marketing: Applying database technology to public relations

5 references·4 citing·35 second hop

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References

1967Effective Public Relations969 cited
1953Effective Public Relations770 cited
1992The practice of public relations324 cited
1997Database marketing:Past, present, and future133 cited
2013Practice of Public Relations106 cited

Cited by

2011Relationships in fast moving consumer goods markets51 cited
2000A citizen's critique of relationship marketing in risk society40 cited
2009A Chronology of Organization-Stakeholder Relationships With Recommendations Concerning Practitioner Adoption of the Relational Perspective23 cited
1996Organizational response to public relations: An empirical study of firms in Singapore15 cited

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