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Abstract A laboratory experiment (N = 149) tested two hypotheses: that choice of reward will have a positive impact on task performance and that choice would lead to arousal, as measured by reaction speed. The role that feedback information concerning whether subjects were being rewarded for performance on a prior task was also examined. The results revealed that choice and choice interacting with feedback were related to performance, but the choice had no impact on arousal. Self‐determination theory may be used to help interpret these findings. The choice and feedback are non‐controlling and informational to recipients which may increase perceptions of competence and self‐initiative with an accompanying increase in intrinsic motivation to perform well on the task. These theoretical implications and some questions for future research and practical applications are discussed.
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