SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Selling the ‘Elixir of Life’: Images of the elderly in an Olivio advertising campaign
16 references·14 citing·36 second hop
Selling the ‘Elixir of Life’: Images of the elderly in an Olivio advertising campaign (2006)Selling the ‘Elixir of Life’: Images of t…Communication and Aging (2013)Communication and AgingHandbook of Communication and Aging Research (2004)Handbook of Communication and…Discourse Reader (2004)Discourse ReaderImages of Aging (2003)Images of AgingTo be or Not to be: The Effects of Aging Stereotypes on the Will to Live (2000)To be or Not to be: The Effec…Ageism: Negative and Positive (2000)Ageism: Negative and PositiveThe media and modernity: a social theory of the media (1996)The media and modernity: a so…Reading images: the grammar of visual design (1996)Reading images: the grammar o…Improving memory in old age through implicit self-stereotyping. (1996)Improving memory in old age t…Stereotypes of the Elderly Held by Young, Middle-Aged, and Elderly Adults (1994)Stereotypes of the Elderly He…Handbook of Language and Social Psychology (1992)Handbook of Language and Soci…Aging and its discontents: Freud and other fictions (1991)Aging and its discontents: Fr…Multiple stereotypes of elderly and young adults: A comparison of structure and evaluations. (1990)Multiple stereotypes of elder…Attitudes toward older and younger adults: A meta-analysis. (1988)Attitudes toward older and yo…Aging with Television: Images on Television Drama and Conceptions of Social Reality (1980)Aging with Television: Images…Social Learning Theory. (1978)Social Learning Theory.“Classifying” Margarine: The Early Class-Based Marketing of a Butter Substitute in Sweden (1923-1933) (2022)“Classifying” Margarine: The …Visual ageism and the subtle sexualisation of older celebrities in L'Oréal's advert campaigns: a Multimodal Critical Discourse Analysis (2021)Visual ageism and the subtle …Assessing the Emotional Response in Social Communication: The Role of Neuromarketing (2021)Assessing the Emotional Respo…(Non-)Stereotypical representations of older people in Swedish authority-managed social media (2020)(Non-)Stereotypical represent…Older Women and Sexuality On-Screen: Euphemism and Evasion? (2017)Older Women and Sexuality On-…Compassionate Canadians and conflictual Americans? Portrayals of ageism in liberal and conservative media (2016)Compassionate Canadians and c…Advertising Representations of Older People in the United Kingdom and Taiwan (2015)Advertising Representations o…Kwik-Fit versus Varying Speeds of Aging (2014)Kwik-Fit versus Varying Speed…Designing for dynamic diversity: Representing various senior citizens in digital information sources (2013)Designing for dynamic diversi…Beyond sexual stereotypes: Revealing group similarities and differences in optimal sexuality. (2013)Beyond sexual stereotypes: Re…Older consumers and celebrity advertising (2011)Older consumers and celebrity…Portrayals of older adults in UK magazine advertisements: Relevance of target audience (2010)Portrayals of older adults in…Images of Older People in UK Magazine Advertising: Toward a Typology (2010)Images of Older People in UK …Ikääntynyt nainen mediassa (2010)Ikääntynyt nainen mediassaNature of Prejudice (1954)Stigma: Notes on the Management of Spoiled Identity (1969)Development and validation of a geriatric depression screening scale: A preliminary report (1982)The Paradox of Self-Stigma and Mental Illness (2002)The Social Psychology of Stigma (2004)Stereotype Embodiment (2009)Perceptions of the elderly: Stereotypes as prototypes. (1981)Theoretical propositions of life-span developmental psychology: On the dynamics between growth and decline. (1987)Gains and losses in development throughout adulthood as perceived by different adult age groups. (1989)Enrichment Effects on Adult Cognitive Development (2008)Emotional experience improves with age: Evidence based on over 10 years of experience sampling. (2010)Statistical principles in experimental design. (1962)Research on Aging (1979)Perceiving pervasive discrimination among African Americans: Implications for group identification and well-being. (1999)Evaluating Six Common Stereotypes About Older Workers with Meta‐Analytical Data (2012)Discourse Analysis as Theory and Method (2002)The Language of Evaluation: Appraisal in English (2005)Translanguaging as a Practical Theory of Language (2017)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change (1978)Self-efficacy mechanism in human agency. (1982)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Handbook of family communication (2004)Loneliness and Social Isolation (2006)Critical Discourse Analysis (2000)Discourse: A Critical Introduction. (2008)Attitudes to Language (2010)Putting the fear back into fear appeals: The extended parallel process model (1992)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)Mind Matters: Cognitive and Physical Effects of Aging Self-Stereotypes (2003)Ageism: Prejudice Against Our Feared Future Self (2005)Modern attitudes toward older adults in the aging world: A cross-cultural meta-analysis. (2015)Four Phases of Mediatization: An Analysis of the Mediatization of Politics (2008)The Mediatization of Society (2008)Tweets and the Streets : Social Media and Contemporary Activism (2012)
this work references cited by second hop

References

  • 1978Social Learning Theory.25,426 cited
  • 1996Reading images: the grammar of visual design8,741 cited
  • 1996The media and modernity: a social theory of the media2,177 cited
  • 1996Improving memory in old age through implicit self-stereotyping.841 cited
  • 2000Ageism: Negative and Positive824 cited
  • 1992Handbook of Language and Social Psychology671 cited
  • 1994Stereotypes of the Elderly Held by Young, Middle-Aged, and Elderly Adults623 cited
  • 2004Handbook of Communication and Aging Research572 cited
  • 2004Discourse Reader453 cited
  • 1990Multiple stereotypes of elderly and young adults: A comparison of structure and evaluations.401 cited
  • 1988Attitudes toward older and younger adults: A meta-analysis.398 cited
  • 1991Aging and its discontents: Freud and other fictions341 cited
  • 1980Aging with Television: Images on Television Drama and Conceptions of Social Reality312 cited
  • 2003Images of Aging251 cited
  • 2000To be or Not to be: The Effects of Aging Stereotypes on the Will to Live242 cited
  • 2013Communication and Aging

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

188 cited

Cited by

  • 2010Images of Older People in UK Magazine Advertising: Toward a Typology48 cited
  • 2013Beyond sexual stereotypes: Revealing group similarities and differences in optimal sexuality.45 cited
  • 2015Advertising Representations of Older People in the United Kingdom and Taiwan42 cited
  • 2021Visual ageism and the subtle sexualisation of older celebrities in L'Oréal's advert campaigns: a Multimodal Critical Discourse Analysis41 cited
  • 2021Assessing the Emotional Response in Social Communication: The Role of Neuromarketing40 cited
  • 2013Designing for dynamic diversity: Representing various senior citizens in digital information sources37 cited
  • 2010Portrayals of older adults in UK magazine advertisements: Relevance of target audience33 cited
  • 2020(Non-)Stereotypical representations of older people in Swedish authority-managed social media32 cited
  • 2011Older consumers and celebrity advertising23 cited
  • 2016Compassionate Canadians and conflictual Americans? Portrayals of ageism in liberal and conservative media21 cited
  • 2017Older Women and Sexuality On-Screen: Euphemism and Evasion?15 cited
  • 2022“Classifying” Margarine: The Early Class-Based Marketing of a Butter Substitute in Sweden (1923-1933)13 cited
  • 2014Kwik-Fit versus Varying Speeds of Aging1 cited
  • 2010Ikääntynyt nainen mediassa0 cited