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Children's memory for television advertising: effects of programme–advertisement congruency
16 references·7 citing·45 second hop
Children's memory for television advertising: effects of programme–advertisement congruency (2002)Children's memory for television advertis…Advances in Consumer Research (2025)Advances in Consumer ResearchLanguage, Memory, and Thought (2013)Language, Memory, and ThoughtMedia Effects (2009)Media EffectsFeeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects (1992)Feeling and Liking Responses …Context Effects on Recall and Recognition of Magazine Advertisements (1992)Context Effects on Recall and…Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects (1991)Television Commercial Evaluat…Cognitive and Affective Priming Effects of the Context for Print Advertisements (1990)Cognitive and Affective Primi…The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall (1988)The Super Bowl: An Investigat…Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987)Happy and Sad TV Programs: Ho…The Main Source: Learning from Television News (1986)The Main Source: Learning fro…Consequences of priming: Judgment and behavior. (1986)Consequences of priming: Judg…MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION (1985)MESSAGE COMPLEXITY AND ATTENT…The Communication Effects of Controversial Sexual Content in Television Programs and Commercials (1983)The Communication Effects of …Response to Commercials as a Function of Program Context (1981)Response to Commercials as a …Category accessibility and social perception: Some implications for the study of person memory and interpersonal judgments. (1980)Category accessibility and so…THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE (1978)THE EFFECT OF POSITIONING A M…Followers’ reactions to influencers’ Instagram posts (2020)Followers’ reactions to influ…Believe It or Not: The Effect of Involvement on the Credibility of Image Transfer through co-Branding (2020)Believe It or Not: The Effect…From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising (2016)From Online Motivations to Ad…Age‐Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs (2015)Age‐Related Differences in Em…Influence d’un contexte de programme triste sur le processus de persuasion publicitaire chez des adultes jeunes et âgés (2013)Influence d’un contexte de pr…Increasing the Effectiveness of Messages Promoting Responsible Undergraduate Drinking: Tailoring to Personality and Matching to Context (2011)Increasing the Effectiveness …Effects of Television Violence on Memory for Violent and Nonviolent Advertising (2005)Effects of Television Violenc…Cognitive representations of semantic categories. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 2013Language, Memory, and Thought2,175 cited
  • 2009Media Effects1,668 cited
  • 1980Category accessibility and social perception: Some implications for the study of person memory and interpersonal judgments.598 cited
  • 1987Happy and Sad TV Programs: How They Affect Reactions to Commercials503 cited
  • 1986Consequences of priming: Judgment and behavior.481 cited
  • 1990Cognitive and Affective Priming Effects of the Context for Print Advertisements447 cited
  • 1986The Main Source: Learning from Television News303 cited
  • 1991Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects266 cited
  • 1988The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall202 cited
  • 1992Context Effects on Recall and Recognition of Magazine Advertisements179 cited
  • 1992Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects171 cited
  • 1983The Communication Effects of Controversial Sexual Content in Television Programs and Commercials157 cited
  • 1981Response to Commercials as a Function of Program Context151 cited
  • 1985

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MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION
128 cited
  • 1978THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE86 cited
  • Cited by

    • 2016From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising197 cited
    • 2020Followers’ reactions to influencers’ Instagram posts134 cited
    • 2005Effects of Television Violence on Memory for Violent and Nonviolent Advertising32 cited
    • 2015Age‐Related Differences in Emotion Regulation within the Context of Sad and Happy TV Programs26 cited
    • 2011Increasing the Effectiveness of Messages Promoting Responsible Undergraduate Drinking: Tailoring to Personality and Matching to Context20 cited
    • 2020Believe It or Not: The Effect of Involvement on the Credibility of Image Transfer through co-Branding17 cited
    • 2013Influence d’un contexte de programme triste sur le processus de persuasion publicitaire chez des adultes jeunes et âgés11 cited