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Antecedents and Consequences of Relationship Marketing · Study

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ArticleAntecedents and Consequences of Relationship Marketing

Arun K. Sharma1999

Article1999

Antecedents and Consequences of Relationship Marketing

Arun K. Sharma · Nikolaos X. Tzokas · Michael Saren · Panagiotis Kyziridis

115 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Quality and Supply Management

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References

1984Case Study Research: Design and Methods 1994The Commitment-Trust Theory of Relationship Marketing 1987Developing Buyer-Seller Relationships 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 1970Information and Consumer Behavior 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective 2004Reliability and Validity in Qualitative Research

Cited by

2012Impact of relationship value on project portfolio success — Investigating the moderating effects of portfolio characteristics and external turbulence 2006Unpicking the meaning of value in key account management 2005The impact of customer relationship marketing on the firm performance: a Spanish case 2005Empowering salespeople: Personal, managerial, and organizational perspectives 2002Determinants of SME owners’ satisfaction with their banking relationships: a Canadian study

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Year1999

Typearticle

Published1999-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations115

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s0019-8501(98)00034-0

openalex_workW2010978769

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2004

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