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ArticleBrand Trust and Online Consumer Behavior

José Mauro da Costa Hernandez2002

Article2002

Brand Trust and Online Consumer Behavior

José Mauro da Costa Hernandez

9 citations·0/0 files stored·ACR North American Advances

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

1994The Commitment-Trust Theory of Relationship Marketing 1987Developing Buyer-Seller Relationships 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 1995Building Strong Brands

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Year2002

Typearticle

Published2002-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations9

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW201115575

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