SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Brand Trust and Online Consumer Behavior
16 references·0 citing·35 second hop
Brand Trust and Online Consumer Behavior (2002)Brand Trust and Online Consumer BehaviorThe Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Reducing Buyer Search Costs: …Building Strong Brands (1995)Building Strong BrandsThe Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Advertising as Information (1974)Advertising as InformationMarkets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Framing of Decisions and the Psychology of Choice (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Trust and TAM in Online Shopping: An Integrated Model1 (2003)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Behavioral Consequences of Service Quality (1996)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Judgment under Uncertainty: Heuristics and Biases (1974)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Economic Action and Social Structure: The Problem of Embeddedness (1985)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1995Building Strong Brands4,432 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1974Advertising as Information3,430 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2,349 cited
  • 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces2,255 cited
  • Cited by

    No citing works inside the corpus for this window.