SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

A forecasting model to evaluate the profitability of price promotions · Study

ArticleShelves

ArticleA forecasting model to evaluate the profitability of price promotions

Michael D. Geurts1988

Article1988

A forecasting model to evaluate the profitability of price promotions

Michael D. Geurts

8 citations·0/0 files stored·European Journal of Operational Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Supply Chain and Inventory Management Forecasting Techniques and Applications

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 8 citations exist upstream.

References

2004Models and Managers: The Concept of a Decision Calculus 1970Models and Managers: The Concept of a Decision Calculus 1978Consumer and Industrial Buying Behavior 1971Marketing Decision Making: A Model Building Approach 1978Impact of Deals and Deal Retraction on Brand Switching 1984Marketing Decision Making: A Model Building Approach 1975BRANDAID: A Marketing-Mix Model, Part 1: Structure 1982Assessing the Impact of Short-Term Supermarket Strategy Variables

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1995Die Wirkung absatzpolitischer Instrumentebook · 7 shared references 2004Comments on “Models and Managers: The Concept of a Decision Calculus”article · 6 shared references 2010Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systemsarticle · 6 shared references 1993Chapter 15 Marketing-mix modelschapter · 6 shared references 1988An Adaptive Utility Approach for Improved Use of Marketing Modelsarticle · 6 shared references 1992The Evaluation Stage in Marketing Decision Makingarticle · 5 shared references

Details

Year1988

Typearticle

Published1988-02-01

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations8

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/0377-2217(88)90171-3

openalex_workW2011206540

Links

Imported from OpenAlex (CC0) — nothing here is generated.