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A forecasting model to evaluate the profitability of price promotions
16 references·0 citing·38 second hop
A forecasting model to evaluate the profitability of price promotions (1988)A forecasting model to evaluate the profi…Models and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…Marketing Decision Making: A Model Building Approach (1984)Marketing Decision Making: A …A Model for Evaluating the Profitability of Coupon Promotions (1983)A Model for Evaluating the Pr…Assessing the Impact of Short-Term Supermarket Strategy Variables (1982)Assessing the Impact of Short…Judgment Based Marketing Decision Models: Problems and Possible Solutions (1981)Judgment Based Marketing Deci…Judgment Based Marketing Decision Models: An Experimental Investigation of the Decision Calculus Approach (1979)Judgment Based Marketing Deci…Models for Pricing Decisions (1978)Models for Pricing DecisionsImpact of Deals and Deal Retraction on Brand Switching (1978)Impact of Deals and Deal Retr…Consumer Response to Promotional Deals (1978)Consumer Response to Promotio…Consumer and Industrial Buying Behavior (1978)Consumer and Industrial Buyin…BRANDAID: A Marketing-Mix Model, Part 1: Structure (1975)BRANDAID: A Marketing-Mix Mod…The Effects of Merchandising and Temporary Promotional Activities on the Sales of Fresh Fruits and Vegetables in Supermarkets (1974)The Effects of Merchandising …The Effects of Merchandising and Temporary Promotional Activities on the Sales of Fresh Fruits and Vegetables in Supermarkets (1974)The Effects of Merchandising …Marketing Decision Making: A Model Building Approach (1971)Marketing Decision Making: A …Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…SPRINTER: a model for the analysis of new frequently purchased consumer products (1969)SPRINTER: a model for the ana…Design and Analysis of Industrial Experiments. (1955)Increase in Sales Due to In-Store Display (1975)A Study of Marketing Generalizations (1980)Research for Marketing Decisions (1989)Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment (1991)Compliance without pressure: The foot-in-the-door technique. (1966)Self-Perception Theory (1972)Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Decline and variability in brand loyalty (1997)Managing Advertising and Promotion for Long-Run Profitability (1999)Building Models for Marketing Decisions (2000)Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics (2006)Agent-based simulation of innovation diffusion: a review (2011)Progressive Focusing and Trustworthiness in Qualitative Research (2012)An Operations-Research Study of Sales Response to Advertising (1957)Price as an Indicator of Quality: Report on an Enquiry (1966)Industrial New Product Launch Strategies and Product Development Performance (1997)The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution (2000)Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007)Design and Analysis of Experiments in Psychology and Education. (1954)Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets (2004)Effects of design factors on store image and expectation of merchandise quality in web-based stores (2007)Consumer Complaint Intentions and Behavior: Definitional and Taxonomical Issues (1988)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products (1987)Customer satisfaction, customer retention, and market share (1993)New Product Portfolio Management: Practices and Performance (1999)Profitable Small Business Strategies under Different Types of Competition (1989)Luxe for Less (2015)Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects (2016)Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability (1991)An evidential reasoning approach for multiple-attribute decision making with uncertainty (1994)Forecasting aggregate retail sales: (2001)Enhancing New Product Development Performance: An Organizational Learning Perspective (1998)Design Science Research Contributions: Finding a Balance between Artifact and Theory (2018)
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References

  • 2004Models and Managers: The Concept of a Decision Calculus809 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1978Consumer and Industrial Buying Behavior607 cited
  • 1971Marketing Decision Making: A Model Building Approach549 cited
  • 1978Impact of Deals and Deal Retraction on Brand Switching405 cited
  • 1984Marketing Decision Making: A Model Building Approach288 cited
  • 1975BRANDAID: A Marketing-Mix Model, Part 1: Structure208 cited
  • 1982Assessing the Impact of Short-Term Supermarket Strategy Variables193 cited
  • 1974The Effects of Merchandising and Temporary Promotional Activities on the Sales of Fresh Fruits and Vegetables in Supermarkets161 cited
  • 1978Consumer Response to Promotional Deals130 cited
  • 1979Judgment Based Marketing Decision Models: An Experimental Investigation of the Decision Calculus Approach120 cited
  • 1978Models for Pricing Decisions120 cited
  • 1983A Model for Evaluating the Profitability of Coupon Promotions104 cited
  • 1981Judgment Based Marketing Decision Models: Problems and Possible Solutions92 cited
  • 1969SPRINTER: a model for the analysis of new frequently purchased consumer products

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73 cited
  • 1974The Effects of Merchandising and Temporary Promotional Activities on the Sales of Fresh Fruits and Vegetables in Supermarkets71 cited
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