Models for Pricing Decisions

Abstract

The authors review the major pricing decisions that must be made by managers, explain the current price decision models, and suggest the developments necessary before pricing decisions can become more “scientific” in orientation. They suggest ways market researchers can contribute to the creative development of new approaches to solving pricing problems.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 120 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.