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Albert J. Della Bitta · Study

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Albert J. Della Bitta

9 works· latest 2021· 1 institutionscluster: provisional

h-index8

i107

Citations1,014

Works here9

74

77

78

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93

21

Most cited in this library

Consumer Perceptions of Comparative Price Advertisements1981 · 341 citations
Consumer Behavior: Concepts and Applications1980 · 336 citations
Models for Pricing Decisions1978 · 120 citations
Decision-making time in organizational buying behavior: An investigation of its antecedents1993 · 66 citations
Contextual influences on subjective price perceptions1977 · 53 citations

Works

9 shown

The effects of multiple-period promotions differing in frequency and depth on internal reference price

The Journal of Marketing Theory and Practice·2021·2 authors·Open access

9citations

Decision-making time in organizational buying behavior: An investigation of its antecedents

Journal of the Academy of Marketing Science·1993·4 authors

66citations

Consumer Perceptions of Comparative Price Advertisements

Journal of Marketing Research·1981·3 authors

341citations

A Multivariate Analysis of the Perception of Value From Retail Price Advertisements

ACR North American Advances·1981·2 authors

42citations

Consumer Behavior

Journal of Marketing·1981·14 authors

8citations

Consumer Behavior: Concepts and Applications

Journal of Marketing Research·1980·3 authors·other

336citations

Models for Pricing Decisions

Journal of Marketing Research·1978·2 authors

120citations

Contextual influences on subjective price perceptions

Journal of Business Research·1977·3 authors

53citations

The Influence of Adaptation Levels on Subjective Price Perceptions

ACR North American Advances·1974·2 authors

39citations