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A Multivariate Analysis of the Perception of Value From Retail Price Advertisements · Study

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ArticleA Multivariate Analysis of the Perception of Value From Retail Price Advertisements

Albert J. Della Bitta1981

Article1981

A Multivariate Analysis of the Perception of Value From Retail Price Advertisements

Albert J. Della Bitta · Kent B. Monroe

42 citations·0/0 files stored·ACR North American Advances

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

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2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environment 2005Loyalty to price tiers in purchases of bottled wine 2014Effects of sales promotion type and promotion depth on consumer perceptions: the moderating role of retailer reputation 2015Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion 2023Tourist subsequent responses to promotion framing 2023Joint pricing and inventory control with reference price effects and price thresholds: A deep reinforcement learning approach 2015The effects of an undisclosed regular price and a positive leadtime in a presale mechanism 2010Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions

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Year1981

Typearticle

Published1981-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations42

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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openalex_workW2413554192

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