Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

New consumers need new brands

3 references·10 citing·48 second hop

FromToDepth

this work references cited by second hop

References

1997Dimensions of Brand Personality5,056 cited
2002The virtue matrix. Calculating the return on corporate responsibility.205 cited
2004The Progress Paradox: How Life Gets Better While People Feel Worse161 cited

Cited by

2014Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign45 cited
2020Brand addiction: brand characteristics and psychological outcomes39 cited
2012Are they being served? Linking consumer expectation, evaluation and commitment39 cited
2015Agenda Building and Agenda Setting in Business: Corporate Reputation Attributes30 cited
2020Multiple identities of a festival30 cited
2018Exploring consumers’ experiences of spiritual value in healthcare services14 cited
2019Improving consumers’ eating habits: what if a brand could make a difference?12 cited
2012İlişkisel pazarlama çerçevesinde marka sadakatinin oluşumu ve bir model önerisi12 cited
2011The Certification of Authenticity: Effects on product perception8 cited
2011Des liens intergénérationnels à la transmission transgénérationnelle : vers une co-création marque-consommateur3 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work