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Marketing in Museums: Means or Master of the Mission? · Study

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ArticleMarketing in Museums: Means or Master of the Mission?

Peter J. Ames1989

Article1989

Marketing in Museums: Means or Master of the Mission?

23 citations·0/0 files stored·Curator The Museum Journal

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Museums and Cultural Heritage Marketing and Advertising Strategies Libraries and Information Services

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References

1987Cultural Literacy: What Every American Needs to Know 1987No business like show business 1986Museum audiences

Cited by

2003The Development of Marketing in the Canadian Museum Community, 1840-1989 2016Museums: From Cabinets of Curiosity to Cultural Shopping Experiences 2018Quality in museums and libraries: a comparison of indicators 1990The Problem and Promise of Museum Goals 1998An exploration of factors affecting customer satisfaction with selected history museum stores 2016The Museum Profession: Protecting and Promoting Professional Commitments 2001Advertising and congestion management policies for a museum temporary exhibition 2014Muzeum bez strony internetowej? O zgubnych skutkach braku promocji europejskich muzeów instrumentów muzycznych dla potencjału turystyczno-kulturowego tych instytucji

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Details

Year1989

Typearticle

Published1989-03-01

VenueCurator The Museum Journal

ISSN-L0011-3069

Languageen

Citations23

Files0 public / 0

ShelfMuseums and Cultural Heritage

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doi10.1111/j.2151-6952.1989.tb00702.x

openalex_workW2011320756

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