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Marketing in Museums: Means or Master of the Mission?

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References

1987Cultural Literacy: What Every American Needs to Know2,309 cited
1987No business like show business54 cited
1986Museum audiences25 cited

Cited by

2003The Development of Marketing in the Canadian Museum Community, 1840-198915 cited
2016Museums: From Cabinets of Curiosity to Cultural Shopping Experiences11 cited
2018Quality in museums and libraries: a comparison of indicators9 cited
1990The Problem and Promise of Museum Goals8 cited
1998An exploration of factors affecting customer satisfaction with selected history museum stores7 cited
2016The Museum Profession: Protecting and Promoting Professional Commitments5 cited
2001Advertising and congestion management policies for a museum temporary exhibition2 cited
2014Muzeum bez strony internetowej? O zgubnych skutkach braku promocji europejskich muzeów instrumentów muzycznych dla potencjału turystyczno-kulturowego tych instytucji1 cited

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