Frame-changing in the media coverage of a school shooting: The rise of Columbine as a national concern

Glenn W. Muschert

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Media Studies and Communication Gun Ownership and Violence Research Media Discourse and Social Analysis

Abstract

This essay explores the media frame-changing process in the news coverage of the 1999 Columbine shootings, clarifying the news discourse focus on Columbine's national importance. The study applies the van Dijk/Bell scheme of media analysis to 683 news articles from print and broadcast media published within 30 days following the incident. Insight is offered into the thematic content of the Columbine coverage, including the school shooting event itself, reactions, and commentaries. Analysis indicates that the initial focus of the coverage was what happened at Columbine, but over time the news increasingly highlighted Columbine's national salience.

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References

1975Frame Analysis: An Essay on the Organization of Experience.2013News As Discourse 2001Framing Public Life 1994The language of news media . By Allan Bell. (Language in society, 16.) Oxford, UK, & Cambridge, MA: Blackwell, 1991. Pp. xv, 277. Cloth $52.95, paper $18.95.2001The Empirical Approach to the Study of Media Framing 2004Media Salience and the Process of Framing: Coverage of the Columbine School Shootings 1999Deciphering Violence: The Cognitive Structure of Right and Wrong

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