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Reaching Consumers in the Twenty‐First Century: The Short Way Around the Barn · Study

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ArticleReaching Consumers in the Twenty‐First Century: The Short Way Around the Barn

Alan Barkema1993

Article1993

Reaching Consumers in the Twenty‐First Century: The Short Way Around the Barn

71 citations·0/0 files stored·American Journal of Agricultural Economics

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Marketing and Advertising Strategies Agricultural economics and policies Economics of Agriculture and Food Markets

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References

1979Transaction-Cost Economics: The Governance of Contractual Relations 1951The Division of Labor is Limited by the Extent of the Market

Cited by

2001A framework for studying relationship marketing dyads 2002Essays on Agricultural Co-operatives; Governance Structure in Fruit and Vegetable Chains 2003Contract Structure and Design in Identity-Preserved Soybean Production 1999Contractual Relations, Control, and Quality in the Hog Sector 1995Agricultural Industrialization: Implications for Economic Development and Public Policy 1998An Examination of Trends in Geographic Concentration in U.S. Hog Production, 1974–96 1996CHANGES IN RETAIL FOOD DELIVERY: SIGNALS FOR PRODUCERS, PROCESSORS AND DISTRIBUTORS 2010An Empirical Analysis of the Determinants of Marketing Contract Structures for Corn and Soybeans

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Details

Year1993

Typearticle

Published1993-12-01

VenueAmerican Journal of Agricultural Economics

ISSN-L0002-9092

Languageen

Citations71

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1243437

openalex_workW2011443318

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