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Reaching Consumers in the Twenty‐First Century: The Short Way Around the Barn
2 references·11 citing·49 second hop
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this work references cited by second hop

References

  • 1979Transaction-Cost Economics: The Governance of Contractual Relations10,182 cited
  • 1951The Division of Labor is Limited by the Extent of the Market1,633 cited

Cited by

  • 2001A framework for studying relationship marketing dyads103 cited
  • 2002Essays on Agricultural Co-operatives; Governance Structure in Fruit and Vegetable Chains93 cited
  • 2003Contract Structure and Design in Identity-Preserved Soybean Production59 cited
  • 1999Contractual Relations, Control, and Quality in the Hog Sector49 cited
  • 1995Agricultural Industrialization: Implications for Economic Development and Public Policy43 cited
  • 1998An Examination of Trends in Geographic Concentration in U.S. Hog Production, 1974–9637 cited
  • 1996CHANGES IN RETAIL FOOD DELIVERY: SIGNALS FOR PRODUCERS, PROCESSORS AND DISTRIBUTORS29 cited
  • 2010An Empirical Analysis of the Determinants of Marketing Contract Structures for Corn and Soybeans27 cited
  • 2002Supply Base Relationships in the New Zealand Red Meat Industry: A Case Study27 cited
  • 2002The wholesale produce auction: An alternative marketing strategy for small farms25 cited
  • 2003Agro-Food System Restructuring and the Geographic Concentration of US Swine Production18 cited

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