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Cited by

• 2011Appraisal Determinants of Tourist Emotional Responses288 cited
• 2009Investigating the effects of service quality dimensions and expertise on loyalty206 cited
• 2015Antecedents and consequences of self-congruity123 cited
• 2014Do perceived CSR initiatives enhance customer preference and loyalty in casinos?123 cited
• 2013Self-Congruity and Functional Congruity in Brand Loyalty106 cited
• 2021Enabling organizational use of artificial intelligence: an employee perspective95 cited
• 2015The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffee Shop: Study of Excelso and Starbucks93 cited
• 2008Customer‐employee relationship63 cited
• 2018The role of temporal focus and self-congruence on consumer preference and willingness to pay59 cited
• 2010Moderating effect of cultural values on decision making of gift‐giving from a perspective of self‐congruity theory: an empirical study from Chinese context57 cited
• 2020Self-Image Congruence, Functional Congruence, and Mobile App Intention to Use49 cited
• 2023Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda47 cited
• 2020Evaluation of cross-national global market segmentation and strategy: The case of Korean Wave for ASEAN countries45 cited