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Hispanics and Blacks in Television Commercials
3 references·16 citing·51 second hop
Hispanics and Blacks in Television Commercials (1989)Hispanics and Blacks in Television Commer…Life on Television: Content Analyses of U.S. TV Drama. (1982)Life on Television: Content A…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …The Negro and American Advertising, 1946-1965 (1969)The Negro and American Advert…Pre‐ and Post‐Welfare Reform Media Portrayals of Poverty in the United States: The Continuing Importance of Race and Ethnicity (2015)Pre‐ and Post‐Welfare Reform …A Neurophysiological Assessment of Consumers’ Emotional Responses to Service Recovery Behaviors (2012)A Neurophysiological Assessme…The Impact of Drivers’ Race, Gender, and Age During Traffic Stops (2010)The Impact of Drivers’ Race, …Marketing blackness (2008)Marketing blacknessA Content Analysis of Music Placement in Prime-Time Television Advertising (2008)A Content Analysis of Music P…Where's Tamika Catchings? 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this work references cited by second hop

References

  • 1977Content Analysis in Consumer Research2,310 cited
  • 1969The Negro and American Advertising, 1946-1965134 cited
  • 1982Life on Television: Content Analyses of U.S. TV Drama.124 cited

Cited by

  • 2002Identity salience and the influence of differential activation of the social self-schema on advertising response.404 cited
  • 1991Viewers’ Reactions to Racial Cues in Advertising Stimuli128 cited
  • 2008A Content Analysis of Music Placement in Prime-Time Television Advertising110 cited
  • 2008Marketing blackness105 cited
  • 1997Marketing Strategies in A Multi-Ethnic Environment95 cited
  • 1995Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising91 cited
  • 2005Asian Americans in Magazine Advertising: Portrayals of the “Model Minority”85 cited
  • 1994Not in Vogue: Portrayals of Asian Americans in Magazine Advertising83 cited
  • 2006A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis79 cited
  • 1999Gender and Multicultural Issues in Advertising: Stages on the Research Highway79 cited
  • 2010The Impact of Drivers’ Race, Gender, and Age During Traffic Stops73 cited
  • 2003Minorities in Children's Television Commercials: New, Improved, and Stereotyped

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69 cited
  • 2012A Neurophysiological Assessment of Consumers’ Emotional Responses to Service Recovery Behaviors69 cited
  • 2015Pre‐ and Post‐Welfare Reform Media Portrayals of Poverty in the United States: The Continuing Importance of Race and Ethnicity56 cited
  • 2005Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions55 cited
  • 2007Where's Tamika Catchings? A Content Analysis of Female Athlete Endorsers in Magazine Advertisements52 cited