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Innovativeness and new product success: insights from the cumulative evidence · Study

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ArticleInnovativeness and new product success: insights from the cumulative evidence

David M. Szymanski2007

Article2007

Innovativeness and new product success: insights from the cumulative evidence

David M. Szymanski · Michael W. Kroff · Lisa C. Troy

318 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Innovation and Knowledge Management Service and Product Innovation Innovation Diffusion and Forecasting

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References

2019Diffusion of Innovations 1 1979A Paradigm for Developing Better Measures of Marketing Constructs 1988Statistical Methods for Meta-Analysis 2015Methods of Meta-Analysis: Correcting Error and Bias in Research Findings 1982Meta-analysis in social research 2004Methods of Meta-Analysis 1997Strategic Orientation of the Firm and New Product Performance 1983The Cost of Dichotomization

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2011The different roles of product originality and usefulness in generating word-of-mouth 2015Business model innovativeness: designing a formative measure for business model innovation 2019The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms 2012Entrepreneurial orientation and market orientation as drivers of product innovation success: A study of exporters from a developing economy 2014The Form of Relationship between Firm‐Level Product Innovativeness and New Product Performance in Developed and Emerging Markets

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2010Inconclusive Innovation “Returns”: A Meta‐Analysis of Research on Innovation in New Product Development *article · 11 shared references 2012Strategic Alignment and New Product Development: Drivers and Performance Effectsarticle · 11 shared references 2007Information processing and new product success: a meta‐analysisarticle · 11 shared references 2012Success Factors of Product Innovation: An Updated Meta‐Analysisarticle · 10 shared references 2008Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findingsarticle · 10 shared references 2010The effects of organizational factors on green new product successarticle · 10 shared references

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Year2007

Typearticle

Published2007-02-03

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations318

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1007/s11747-006-0014-0

openalex_workW2011533915

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2012Drivers and Performance Outcomes of Innovativeness: An Empirical Study

2010Patterns and performance outcomes of innovation orientation

2012Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving