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The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence
16 references·2 citing·36 second hop
The Effects of Anthropomorphic Agents on Advertising Effectiveness and the Mediating Role of Presence (2001)The Effects of Anthropomorphic Agents on …Handbook of Interpersonal Communication (2008)Handbook of Interpersonal Com…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…Reducing cognitive load by mixing auditory and visual presentation modes. (1995)Reducing cognitive load by mi…Nonverbal communication : the unspoken dialogue (1994)Nonverbal communication : the…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…Advances in Consumer Research (1983)Advances in Consumer ResearchBook Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980. (1982)Book Review Nisbett, R. , & R…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Current issues and research in advertising (1978)Current issues and research i…The Measurement of Meaning (1957)The Measurement of MeaningAn Analysis of Olympic Mascot Design Toward Attitude and Purchase Intention (2022)An Analysis of Olympic Mascot…Understanding the determinants of users’ subjective well-being in social networking sites: an integration of social capital theory and social presence theory (2016)Understanding the determinant…A circumplex model of affect. 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(1980)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Information and Consumer Behavior (1970)Marketing Research (1970)E-satisfaction: an initial examination (2000)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Conceptualizing Employee Silence and Employee Voice as Multidimensional Constructs* (2003)Managing Impressions Online: Self-Presentation Processes in the Online Dating Environment (2006)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Attitudinal effects of mere exposure. (1968)Measuring emotion: The self-assessment manikin and the semantic differential (1994)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Gender schema theory: A cognitive account of sex typing. (1981)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)International Norm Dynamics and Political Change (1998)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
this work references cited by second hop

References

  • 1957The Measurement of Meaning9,430 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1982Book Review Nisbett, R. , & Ross, L.Human inference: Strategies and shortcomings of social judgment.Englewood Cliffs, N.J.: Prentice-Hall, 1980.2,816 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 2008Handbook of Interpersonal Communication1,778 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 1995Reducing cognitive load by mixing auditory and visual presentation modes.994 cited
  • 1978Current issues and research in advertising940 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 1994

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Nonverbal communication : the unspoken dialogue
651 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
  • Cited by

    • 2016Understanding the determinants of users’ subjective well-being in social networking sites: an integration of social capital theory and social presence theory154 cited
    • 2022An Analysis of Olympic Mascot Design Toward Attitude and Purchase Intention15 cited