EXPLORING THE IMPACT OF MODALITY ON PERCEPTIONS OF CREDIBILITY FOR ONLINE NEWS STORIES

Spiro K. Kiousis

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Media Studies and Communication Journalism and Media Studies Misinformation and Its Impacts

Abstract

The purpose of this experiment was to investigate the influence of website modality on people's perceptions of source and message credibility for an online news story. Findings indicated that increased modality in online news stories had no direct effect on perceived source or message credibility. However, a positive effect on perceived source credibility was observed when participants used multimedia content that was available in certain versions of the story. The implications of the findings are discussed.

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1990Persuasion theory and research 1999The elements of computer credibility 2003Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment 1969Dimensions for Evaluating the Acceptability of Message Sources 1986Measuring the Concept of Credibility 2001Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age 1988Defining and Measuring Credibility of Newspapers: Developing an Index 1982Hearers and Speech Acts

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