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The Use of the Survey in Industrial Market Research
16 references·1 citing·36 second hop
The Use of the Survey in Industrial Market Research (1987)The Use of the Survey in Industrial Marke…Survey Research Methods (2010)Survey Research MethodsIndustrial Marketing Management (2008)Industrial Marketing Manageme…Research methods in the social sciences (2005)Research methods in the socia…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…Survey research methods (1990)Survey research methodsResearch Methods in the Social Sciences (1988)Research Methods in the Socia…Reclaiming Qualitative Methods for Organizational Research: A Preface (1979)Reclaiming Qualitative Method…Qualitative Data as an Attractive Nuisance: The Problem of Analysis (1979)Qualitative Data as an Attrac…An Emerging Strategy of "Direct" Research (1979)An Emerging Strategy of "Dire…Book Review: Research for Marketing Decisions (1978)Book Review: Research for Mar…Survey Methods in Social Investigation. (1972)Survey Methods in Social Inve…Marketing Research (1970)Marketing ResearchTHE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)THE DISCOVERY OF GROUNDED THE…The Discovery of Grounded Theory: Strategies for Qualitative Research (1968)The Discovery of Grounded The…Research Methods in Social Relations (1959)Research Methods in Social Re…Survey Methods in Social Investigation. (1958)Survey Methods in Social Inve…Understanding strategic adaptation in small firms (2001)Understanding strategic adapt…The Nature of Managerial Work (1974)The Structure of "Unstructured" Decision Processes (1976)Strategies for Theorizing from Process Data (1999)Case research in operations management (2002)Grounded Theory in Management Research (2003)The Logic of Scientific Discovery (2013)Experimental and Quasi-Experimental Designs for Research (1963)Book Review: Focus Groups: A Practical Guide for Applied Research (1989)Focus Groups: A Practical Guide for Applied Research (1989)Organizational citizenship behavior and workplace deviance: The role of affect and cognitions. (2002)Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research (2016)Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research (2016)Collecting data using a semi‐structured interview: a discussion paper (1994)Participatory rural appraisal (PRA): Analysis of experience (1994)The COMET Handbook: version 1.0 (2017)RESEARCH NOTES. STRATEGIC PROACTIVITY AND FIRM APPROACH TO THE NATURAL ENVIRONMENT. (1998)Universities in a competitive global marketplace (2006)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)Qualitative research: Methods in the social sciences (2006)Phases of the Mentor Relationship (1983)Classrooms as Communities (1997)Provisional Selves: Experimenting with Image and Identity in Professional Adaptation (1999)ON USER STUDIES AND INFORMATION NEEDS (1981)Better Stories, Not Better Constructs, To Generate Better Theory: A Rejoinder to Eisenhardt (1991)What is the Difference between Organizational Culture and Organizational Climate? A Native's Point of View on a Decade of Paradigm Wars (1996)How Many Interviews Are Enough? (2005)Document Analysis as a Qualitative Research Method (2009)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Survey response rate levels and trends in organizational research (2008)The adequacy of response rates to online and paper surveys: what can be done? (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 1968THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.7546,516 cited
  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research6,728 cited
  • 1970Marketing Research3,557 cited
  • 2005Research methods in the social sciences3,129 cited
  • 2000Marketing Research: An Applied Approach2,662 cited
  • 1990Survey research methods2,468 cited
  • 2010Survey Research Methods1,977 cited
  • 1958Survey Methods in Social Investigation.1,440 cited
  • 1979Reclaiming Qualitative Methods for Organizational Research: A Preface1,366 cited
  • 1979An Emerging Strategy of "Direct" Research1,270 cited
  • 1979Qualitative Data as an Attractive Nuisance: The Problem of Analysis967 cited
  • 2008Industrial Marketing Management619 cited
  • 1978Book Review: Research for Marketing Decisions608 cited
  • 1959Research Methods in Social Relations581 cited
  • 1972Survey Methods in Social Investigation.552 cited
  • 1988Research Methods in the Social Sciences

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  • 2001Understanding strategic adaptation in small firms168 cited