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42 citations0/0 files storedJournal of Product & Brand Management

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Business Strategies and Innovation

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152673. When citing the article, please cite: Wendy Lomax, (1996), “The measurement of cannibalization”, Marketing Intelligence & Planning, Vol. 14 Iss: 7, pp. 20 - 28.

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References

1991Managing Brand Equity 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations 1981Positioning: The Battle for Your Mind 1984The Dirichlet: A Comprehensive Model of Buying Behaviour 1959The Pattern of Consumer Purchases 1992The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined 1994To Extend or Not to Extend: Success Determinants of Line Extensions 1981Brand franchise extension: New product benefits from existing Brand Names

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2018Portfolios: Patterns in brand penetration, market share, and hero product variants 2009Assessing the Demand for a Functional Food Product: Is There Cannibalization in the Orange Juice Category?2020The Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal to Lighter Category Buyers?2021Regulating new digital market and its effects on the incumbent market: Investigation of online peer-to-peer short-term rental 2020Examining manufacturer concentration metrics in consumer packaged goods

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