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Erratum
15 references·7 citing·37 second hop
Erratum (1997)ErratumTo Extend or Not to Extend: Success Determinants of Line Extensions (1994)To Extend or Not to Extend: S…The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined (1992)The Effect of Prior Knowledge…Managing Brand Equity (1991)Managing Brand EquityQuantitative Forecasting Methods. (1990)Quantitative Forecasting Meth…Measuring Image Spillovers in Umbrella-Branded Products (1990)Measuring Image Spillovers in…Capitalizing on Brand Extensions (1989)Capitalizing on Brand Extensi…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Brand franchise extension: New product benefits from existing Brand Names (1981)Brand franchise extension: Ne…A Model of Multi-Brand Buying (1970)A Model of Multi-Brand BuyingUse of Consumer Panels for Brand-Share Prediction (1968)Use of Consumer Panels for Br…Use of Consumer Panels for Brand-Share Prediction (1968)Use of Consumer Panels for Br…Individual Choice Behaviour. (1961)Individual Choice Behaviour.The Pattern of Consumer Purchases (1959)The Pattern of Consumer Purch…Regulating new digital market and its effects on the incumbent market: Investigation of online peer-to-peer short-term rental (2021)Regulating new digital market…Causal Quantification of Cannibalization During Promotional Sales in Grocery Retail (2021)Causal Quantification of Cann…The Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal to Lighter Category Buyers? (2020)The Natural Monopoly Effect i…Examining manufacturer concentration metrics in consumer packaged goods (2020)Examining manufacturer concen…Portfolios: Patterns in brand penetration, market share, and hero product variants (2018)Portfolios: Patterns in brand…Using incentives to address cannibalization (2017)Using incentives to address c…Assessing the Demand for a Functional Food Product: Is There Cannibalization in the Orange Juice Category? (2009)Assessing the Demand for a Fu…The Role of Market Forces in Assuring Contractual Performance (1981)Brand equity: Snark or boojum? (1993)How to Brand Nations, Cities and Destinations (2009)Remanufacturing, Third-Party Competition, and Consumers' Perceived Value of New Products (2015)The Concept of Corporate Strategy (1987)First-mover advantages (1988)Absolute and relative resources as determinants of international acquisitions (2002)How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? (2004)The Potential for Cannibalization of New Products Sales by Remanufactured Products* (2010)Basic objects in natural categories (1976)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Influences on Consumer Use of Word-of-Mouth Recommendation Sources (1997)Image variations of Turkey by familiarity index: informational and experiential dimensions (2001)AN INTEGRATIVE MODEL OF TOURISTS’ INFORMATION SEARCH BEHAVIOR (2004)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)The Effects of Product Class Knowledge on Information Search Behavior (1985)Reconceptualizing the Determinants of Risk Behavior (1992)Understanding Service Convenience (2002)Customer repurchase intention (2003)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Choice Functions and Revealed Preference (1971)Using a choice experiment to account for preference heterogeneity in wetland attributes: The case of Cheimaditida wetland in Greece (2006)Shortlist B: A Bayesian model of continuous speech recognition. (2008)Brand Leverage: Strategy for Growth in a Cost-Control World (1988)Foundations of Corporate Success (1995)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Understanding brand performance measures: using Dirichlet benchmarks (2003)Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach (1991)Building Models for Marketing Decisions (2000)Estimating aggregate consumer preferences from online product reviews (2010)
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References

  • 1991Managing Brand Equity3,818 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1959The Pattern of Consumer Purchases349 cited
  • 1992The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined341 cited
  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions309 cited
  • 1981Brand franchise extension: New product benefits from existing Brand Names307 cited
  • 1990Measuring Image Spillovers in Umbrella-Branded Products262 cited
  • 1961Individual Choice Behaviour.239 cited
  • 1968Use of Consumer Panels for Brand-Share Prediction144 cited
  • 1990Quantitative Forecasting Methods.98 cited
  • 1989Capitalizing on Brand Extensions83 cited
  • 1968Use of Consumer Panels for Brand-Share Prediction79 cited
  • 1970A Model of Multi-Brand Buying65 cited

Cited by

  • 2018Portfolios: Patterns in brand penetration, market share, and hero product variants

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29 cited
  • 2009Assessing the Demand for a Functional Food Product: Is There Cannibalization in the Orange Juice Category?17 cited
  • 2020The Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal to Lighter Category Buyers?16 cited
  • 2021Regulating new digital market and its effects on the incumbent market: Investigation of online peer-to-peer short-term rental13 cited
  • 2020Examining manufacturer concentration metrics in consumer packaged goods13 cited
  • 2017Using incentives to address cannibalization13 cited
  • 2021Causal Quantification of Cannibalization During Promotional Sales in Grocery Retail11 cited