References

• 1993Lisrel 8: Structural Equation Modeling With the Simplis Command Language7,691 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1996Measuring Brand Equity Across Products and Markets3,591 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 1990Consumer Evaluations of Brand Extensions3,266 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
• 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
• 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
• 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
• 1994The Importance of the Brand in Brand Extension819 cited
• 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
• 2006Drivers of Brand Extension Success667 cited
• 1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions474 cited
• 1994The Importance of the Brand in Brand Extension435 cited
• 1998The Negative Impact of Extensions: Can Flagship Products Be Diluted?