Discount Store Patronage: A Comparison between South Korea and the United States

Sookhyun Kim · Jessie H. Chen‐Yu

21 citations0/0 files storedClothing and Textiles Research Journal

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Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Abstract

The purpose of this study was to examine the similarities and differences between customers in South Korea (SK) and in the United States (US) with respect to their characteristics and behaviors related to discount store patronage (i.e., shopping orientation, importance of store attributes, store evaluation, store satisfaction, store patronage intention). A total of 234 discount store customers participated in the study, 117 from SK and 117 from the US. Significant differences were found in importance of store attributes, store evaluation, and store satisfaction, but no significant differences were found in shopping orientation and store patronage intention.

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References

2025Advances in Consumer Research 1990The Effect of a Market Orientation on Business Profitability 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1977Marketing Research: Methodological Foundations 1990The Effect of a Market Orientation on Business Profitability 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 1973Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance

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